Taylor Mortgages
Last Updated August 2021
While a logo may be the first point of contact for both our clients and our employees, it stands for much more than just our name.
Our brand is everything we say and do in the process of delivering our services and our end product. Consistent and clear communication will help grow and maintain our brand and build recognition. This recognition enhances reputation and offers opportunities for longevity and growth. These logo guidelines will help ensure there is consistency across all visual platforms. Guidelines are intended to help with internal quality control as well as with external contacts such as printers and sponsorship partners. They are our insurance against misuse and should be delivered to every external supplier and monitored by a brand watchdog internally.
If you have any questions, please contact: [email protected]
The elements of the Taylor Mortgages logo must not be altered in any way. The icon and the typography in Taylor Mortgages should be used as one unit. Do not split, separate, or adjust the identity in any way.
Examples of Identity Misuse:
A. Do not stretch or distort the logo or icon.
B. Do not add effects to the logo or icon.
C. Do not outline the logo or icon.
D. Do not place the logo or icon on complicated photos.
E. Do not use a low-resolution version of the logo or icon.
F. Do not change the placement of logo elements.
G. Do not retype the logo.
H. Do not change any colours in the logo or icon.
Keeping the logo isolated from other graphic elements is key to preserving the clarity of its presentation. A minimum amount of “protected space” should always surround the logo, separating it from headlines, text, and imagery, or from the outside edge of the document or application. The recommended space is the height of the icon. Wherever possible, use more space than the minimum required around the logo.
The minimum white space that should be left around the logo is represented by the total height of the icon.
Minimum SizeThe minimum size for print reproduction of the logo is defined by the total width of the house logo-type “Taylor” at 1.5”. The minimum size for print reproduction of the horizontal logo is defined by the total width of the logotype “Taylor” and icon at 1”.
The Taylor Mortgages logo with the tagline should be used on all possible occasions, as it is one of their primary applications. However, if there is no space available to implement, it can be replaced by using the secondary logo which you will see below (horizontal orientation). The four-colour positive logo on a white background is the primary application and should be used whenever possible. The logo must not be reproduced in any other colours other than those specified in the guidelines. One-colour positive black application is permitted when black and white printing is the only option available.
Full-Colour Logo
Inverted
Tm-Vertical-Primary-With-Tagline-Full-Colour-RGB-1653px@144ppi.jpg
Tm-Vertical-Primary-With-Tagline-Full-Colour-RGB-1653px@144ppi.png
Tm-Vertical-Primary-With-Tagline-Full-Colour-RGB.svg
[email protected]
Tm-Vertical-Primary-With-Tagline-Full-Colour-CMYK.eps
Tm-Vertical-Primary-With-Tagline-Full-Colour-CMYK.pdf
Print Pantone
Tm-Vertical-Primary-With-Tagline-Full-Colour-Pantone-Coated.eps
Tm-Vertical-Primary-With-Tagline-Full-Colour-Pantone-Coated.pdf
Print Pantone Uncoated
Tm-Vertical-Primary-With-Tagline-Full-Colour-Pantone-Uncoated.eps
Tm-Vertical-Primary-With-Tagline-Full-Colour-Pantone-Uncoated.pdf
[email protected]
Tm-Vertical-Primary-With-Tagline-Inverted-RGB.svg
Print CMYK
Tm-Vertical-Primary-With-Tagline-Inverted-CMYK.eps
Tm-Vertical-Primary-With-Tagline-Inverted-CMYK.pdf
Print Pantone
Tm-Vertical-Primary-With-Tagline-Inverted-Pantone-Coated.eps
Tm-Vertical-Primary-With-Tagline-Inverted-Pantone-Coated.pdf
Print Pantone Uncoated
Tm-Vertical-Primary-With-Tagline-Inverted-Pantone-Uncoated.eps
Tm-Vertical-Primary-With-Tagline-Inverted-Pantone-Uncoated.pdf
Full-Colour Logo
[email protected]
Tm-Vertical-Primary-With-Tagline-Inverted-RGB.svg
Print CMYK
Tm-Vertical-Primary-With-Tagline-Inverted-CMYK.eps
Tm-Vertical-Primary-With-Tagline-Inverted-CMYK.pdf
Print Pantone
Tm-Vertical-Primary-With-Tagline-Inverted-Pantone-Coated.eps
Tm-Vertical-Primary-With-Tagline-Inverted-Pantone-Coated.pdf
Print Pantone Uncoated
Tm-Vertical-Primary-With-Tagline-Inverted-Pantone-Uncoated.eps
Tm-Vertical-Primary-With-Tagline-Inverted-Pantone-Uncoated.pdf
Inverted
Tm-Vertical-Primary-With-Tagline-Full-Colour-RGB-1653px@144ppi.jpg
Tm-Vertical-Primary-With-Tagline-Full-Colour-RGB-1653px@144ppi.png
Tm-Vertical-Primary-With-Tagline-Full-Colour-RGB.svg
[email protected]
Tm-Vertical-Primary-With-Tagline-Full-Colour-CMYK.eps
Tm-Vertical-Primary-With-Tagline-Full-Colour-CMYK.pdf
Print Pantone
Tm-Vertical-Primary-With-Tagline-Full-Colour-Pantone-Coated.eps
Tm-Vertical-Primary-With-Tagline-Full-Colour-Pantone-Coated.pdf
Print Pantone Uncoated
Tm-Vertical-Primary-With-Tagline-Full-Colour-Pantone-Uncoated.eps
Tm-Vertical-Primary-With-Tagline-Full-Colour-Pantone-Uncoated.pdf
Download our company's logos for easy and proper usage:
Consistent use of colour is a major factor in the recognition and memorability of the Taylor Mortgages logo. These colours have been carefully selected specifically for Taylor Mortgages and care should be taken the consistent use.
Please Note: These guidelines are being viewed on-screen. It is a representation only of the specified colours and may not be accurate to the CMYK values, RGB values or the websafe colours.
Taylor Mortgages business cards will allow potential clients to remember our brand and its unique design since they have been printed using a special technique that allows them to stand out from other companies’ cards. If these cards need any reprints please use the following basic guidelines:
Soft Touch finish
Transparent Spot Gloss over the logo/tagline on the front.
Square corners
Standard business card size (3.5” x 2”)
